Saturday, June 04, 2011

How eCommerce Times are a Changing!

While eCommerce continues to grow its share of global retail and Brick and Mortar retailers look for ways to stem the tide causing their sales to slow. eCommerce itself is morphing into something much different from its infancy.

In the early days of the web, it was much like the old west, brave entrepreneurs ventured online to stake their claim for retail riches and with their satchels full of VC money they used TV, Magazines, Radio and other traditional media to get the word out. Companies like, Amazon, Buy.com, eBay, Drugstore.com Ebags.com are still around but many others didn't survive. At the time large retail brands like Sears, Best Buy, Staples, J.C. Penny were just testing the idea of selling online and many tech companies like Dell, HP and Compaq decided the web was their future. Unfortunately it took a lot of money to get consumers to stop by these online stores. Amazon was still mostly a book store. The lion's share of consumers went directly to the .com from their browser to find those items they wanted to purchase, if you didn't spend the Traditional Media money to brand your business nobody showed up at your store. According to the chart below, from Channel Advisor, in 2000 75% of consumers started their shopping experience directly at each companies website. Search, CSE (Comparisons Shopping Engines) and Marketplaces consisted mainly of Yahoo, AOL, eBay, and collectively they were only 25% of ecommerce in 2000. Google had just launched their AdWords program in 2000, likewise Amazon launched their Marketplace late that year.


Jump forward to 2010 and you see a much different landscape on the web. Yahoo, AOL and eBay have been dominated by Google, Facebook and Amazon. 44% of eCommerce sales now start from Search (mostly Google) and 27% start in a Marketplace (Amazon, eBay, Buy.com); only 9% start at the merchants website. All of this while the whole eCommerce pie continues to grow

CSE's as a segment have slowed considerably even though Google Product Search continues to grow. Mobile and Social are growing and may represent the future of eCommerce 5-10 years down the road.

So, in 2011 what's an online retail store have to do to sell their wares? SEO (Search Engine Optimization) and SEM (Search Engine Marketing) efforts are extremely important as Search still dominates but Marketplaces can no longer be left off of the table. Online brands that haven't sold in a Marketplace channel till now are going to have to start or they will missing out on a huge number of eyeballs. In fact many mainline retailers are launching their own marketplace as a way to attract new shoppers to their increased selection; Sears, NewEgg, Walmart among others to launch this year.

In 2011 most shoppers are not starting at your website or going there at all, make sure you don't miss out on those sales by avoiding 27% of those shoppers. Don't miss out on the Marketplace customer.


Just my 15%

7 comments:

seo reseller said...

As the internet continues to evolve, so does must e-commerce site. The recent change of landscape was integration with social media.

web design perth said...

In 2011, there was a drastic change in the landscape of different search engine sites and other websites in general. This was brought by the innovation of technology including social networking and social media. Now, what will be the upcoming change on ecommerce this 2012?

ecommerce solutions said...

In upcoming 2014 the most preferred way which tells about the growth of a eCommerce website is the how many users are connected to that particular site through social media like Facebook and twitter. These social media websites are the great source of traffic and it will surely affects eCommerce growth.

Kute Mini Thu said...

Điều cần biết khi sử dụng thuốc trị mụn, một số lưu ý khi sử dụng thuốc trị mụn với liều lượng thuốc trị mụn này có ảnh hưởng đến sức khỏe và cần lưu ý những điều gì, Những điều cần biết khi sử dụng thuốc trị mụn dưới đây sẽ giúp bạn tránh được.

Mỹ Linh said...

Địa điểm vui chơi http://diadiemvuichoi.tumblr.com/
Tìm việc làm nhanh http://timvieclamnhanhtamga.tumblr.com/
Giải pháp số http://giaiphapso.tumblr.com/
Tâm Gà giải pháp số http://tamgagiaiphapso.tumblr.com/
Quản trị nhân sự http://quantrinhansu.tumblr.com/
Tuyển dụng nhân viên http://tuyendungnhanvien.tumblr.com/
Bệnh đau xương khớp http://benhdauxuongkhop.tumblr.com/
Phần mềm bán hàng pro http://phanmembanhangpro.tumblr.com/
Kiếm tiền phần mềm crm http://kiemtienphanmemcrm.tumblr.com/
Căn hộ quận 2 http://canhoquan2dkc.tumblr.com/
Bán căn hộ cao cấp quận 2 http://bancanhocaocapquan2.tumblr.com/
Địa điểm ăn uống http://diadiemanuongblog.tumblr.com/
Rạp chiếu phim imax http://rapchieuphimimax.tumblr.com/
Công nghệ imax http://congngheimax.tumblr.com/
Đau xương khớp http://dauxuongkhop.tumblr.com/
Bổ sung canxi http://bosungcanxi.tumblr.com/
Khu vui chơi trẻ em http://khuvuichoitreem.tumblr.com/
Đại siêu thị http://daisieuthi.tumblr.com/

Mai Dung said...

Lời đầu tiên, thephoaphat.org xin kính gởi đến Quý độc giả lời chúc thịnh vượng, thành đạt và lời chào trân trọng nhất.
Bạn muốn mua sắt thép xây dựng ? Bạn muốn biết giá sắt thép ? Bạn hãy yên tâm chúng tôi chuyên cung cấp mọi thông tin về sắt thép xây dựng, sắt thép Hòa Phát. Công ty chúng tôi chuyên cung cấp sắt thép xây dựng số lượng lớn và theo yêu cầu của khách hàng.
Để có giá sắt thép xây dựng mới nhất hôm nay quý khách xin vui lòng truy cập vào website: Thép Hòa Phát để tham khảo.

Hoàng Lê said...

ăn buffet ở đâu ngon
buffet thịt nướng
bbq buffet
Ăn buffet ở đâu ngon ấm lòng thực khách
Ăn buffet ở đâu ngon có đặc sản ẩm thực Nhật Ý Hàn
Ăn buffet ở đâu ngon điểm sáng trong ẩm thực Sài Gòn
Buffet thịt nướng lạ mà quen
Buffet thịt nướng đổi gió cho ẩm thực Sài Gòn
Buffet thịt nướng sự hợp ca đến khó tin
BBQ Buffet món ăn ngon cho mọi khách hàng
BBQ Buffet món nướng ngon bổ rẻ
Ấm lòng với BBQ Buffet ở Sài Gòn
Ăn ngon cuối tuần với BBQ Buffet Hàn Quốc
BBQ Buffet lựa chọn chưa bao giờ lỗi mốt
Bí quyết lựa chọn nhà hàng BBQ Buffet
Muôn mặt các nhà hàng BBQ Buffet Sài Gòn
Điểm ăn BBQ Buffet ngon cho tất cả mọi người
Hana BBQ Buffet & Hotpot nhà hàng lẩu nướng ngon khó cưỡng
hana bbq buffet