- Takeaways From Upbeat ChannelAdvisor Conference - Last week, we attended the ChannelAdvisor (CA) Catalyst 2009 Conference in Raleigh, NC. Per the company, attendance was in-line with last year, with participation from companies like Amazon, eBay, Google, Buy.com and many large, medium and small retailers.
- Takeaway #1: Tough Times? Yes, But CA Clients Surprisingly Upbeat - There was general consensus among the retailers we spoke with that while these are clearly difficult times for retail, the online retail channel remains strong. Many of the conference participants had successfully diversified their online channels beyond eBay Marketplace and were seeing success with Amazon's 3rd party channel, and direct to their own Websites through Comparison Shopping and Search.
- Takeaway #2: AMZN Continuing To Gain Momentum Vs. EBAY As Platform - AMZN's 3rd party channel continues to be well received by sellers we spoke with. AMZN closed the conference with a big push to get sellers to try fulfillment by Amazon (fba), and Amazon Product Ads, a CPC based advertising model that redirects buyers to seller product landing pages off of Amazon.com's Website. All in, AMZN continues to gain momentum vs. EBAY, the largest online marketplace. We estimate that AMZN was only 60% the size of EBAY in '08 in terms of total U.S. GMV (excluding Vehicles), but could surpass EBAY by 2011 (AMZN-EBAY crossover point) -- see page 3 analysis.
- Takeaway #3: A More Sober EBAY Committed To Competing For Buyers And Sellers - eBay pitched its simple message that it plans to compete aggressively for buyers by providing better selection, value and trust in its marketplace, and by providing sellers with high velocity, efficiency, and predictability. While eBay openly admitted that it has plenty of work to do, it pointed to evidence that it is making progress: 1) a tripling of fixed price multi-item format items since September, 2) 30% of live listings now include free shipping, and 3) under new DSR system, roughly 80% of sellers qualify for some form of discount.
- Takeaway #4: Google Market Share Gains Continue Unchecked - We didn't hear anything incrementally new from the Google presentation, but consensus among sellers we spoke with was positive on both traffic and ROI trends. One presenter boasted getting $7 of margin back for every $1 spent on Google.
Monday, May 04, 2009
Citigroup Take on ChannelAdvisor Catalyst
I normally don't just repost investmnet notes from analysts but since Mark Mahaney's take on CA Catalyst was pretty much the same as mine I figured I would do it this time. I also like that he mentioned Buy.com. :)
Link to our full note: https://www.citigroupgeo.com/pdf/SNA33423.pdf
Just my 15%