Wednesday, February 25, 2009

Update: "eBay" Top Online Retail Name in Search for Jan. 09'

See I can say something positive about eBay. 

Clarification. After re-reading this info, I need to clarify something. "eBay" the name was searched 19,321,000 times in January. This list was not searches done on eBay. So folks are going to Google, Yahoo, Live, etc. and searching on the name "eBay" 14 million times more than they searched on "Amazon" in January. Sorry for the confusion. I should have read the press release closer.

["eBay" led all online retailers names in searches in January, according to Nielsen Online and Internet Retailer. "eBay" outpaced "Amazon" by some 14 million searches]

Here is the list of the top 20 retailer names searched in January with the number of searches for each, according to Nielsen Online:

1) ebay, 19,321,000
2) walmart, 6,061,000
3) amazon, 5,227,000
4) best buy, 4,058,000
5) target, 3,742,000
6) netflix, 3,067,000
7) circuit city, 2,990,000
8) home depot, 2,790,000
9) sears, 2,020,000
10) lowes, 2,005,000
11) office depot, 1,700,000
12) macys, 1,452,000
13) costco, 1,395,000
14) staples, 1,351,000
15) qvc, 1,283,000
16) walgreens, 1,247,000
17) barnes and noble, 1,120,000
18) kohls, 955,000
19) kmart, 947,000
20) office max, 927,000

[These are not searched conducted on eBay, but searches done on the Internet for the name "eBay" Perhaps, folks are searching on the name "eBay" in conjunction with another term (possibly product name) They just go to Amazon and the other retailers rather than search on them in search engines.

With this revised look at the data, what are your thoughts?]


Just my 15%

10 comments:

Tony P. said...

There's always been a fair amount of research within the site, but I doubt if that explains the majority of no-sale-searches.

That top-search metric is akin to the current total listing metric - IMO.

They both lie somewhere between being basically irrelevant, to indicating the proof of damage that currently ensues upon the site.

If search becomes any more of a crap-shoot, that metric may double or treble. If they actually do rollout the new search to the site in April (to the "remaining 10%") watch for it to SOAR baby!

ms.pat said...

How many of those are just sellers trying to find their listings? Ebay will brag about it, of course...until the next disasterous quarter comes out! Tons of listings and tons of searches do not make sales...not on that site anyway.

Belén said...

Not very well understood the article because I feel that more information was required, just comment the number of searches you have, I think we have more information if the article would be clearer and more interesting.

Randy Smythe said...

Tony,

Nielsen's biz is numbers so I don't think things are being fudged and they use the same methodology for each retailer.

My point was that eBay has ton's of searches and tons of traffic and traditionally people go to eBay to search for hard to find stuff.

I just think that number is what has them fixated on the advertising aspect of the marketplace.

Belén, it is only interesting to see how many more searches are done on eBay and yet they can't grow faster than Amazon.

Tony P. said...

Randy,

I know what you meant and understand your points as well. Like you, I can see ebay thinking those numbers are ripe for advert dollars.

My point was that some of those numbers are simply peeps trying desperately to find something, and failing.

Which includes sellers like myself searching for our own items. And failing.<--Yeah, what ms.pat said!

Anonymous said...

You know, I bet I personally racked up 1.5 million of those searches myself, just last Tuesday.

2010 or Bust said...

A couple weeks ago I was looking for wireless PC speakers. Did a lot of research on eBay via searches and then found the model I wanted, used Google's shopping search and got the best price from a reputable online seller.

This is the gorilla in the room no one at eBay really wants to address directly: For years Sellers have been using eBay to drive sales to their own sites for purchases. With it easier than ever for Mom & Pop e-tailers to open up legit looking sites, I am sure this has accelerated.

If eBay Pro Stores had a decent back-end and if eBay allowed you to advertise your own eBay Pro Store on your listings, I wonder how much of this they could have avoided. At lease they would have kept a chunk of that revenue in house.

Obviously the (lack of) ease of use on eBay -- shopping cart with integrated checkout -- has been a major problem that should have been resolved years ago.

But as I have said before. eBay's strength is their traffic and in my opinion they should never do anything that dilutes that. eBay still lets you park your stuff in the busiest flea market on the planet. If you don't believe me, go list an auction on Overstock.

One thing that used to make me smirk was when eBay used "time on site" as a positive statistic. Obviously if you millions of sellers spending time on-site managing sales and then add that to customers befuddled by some murky eBay commerce checkout, that really should never have been considered as a positive asset.

Anonymous said...

Do you have other years to compare it to? I personally am not going to draw any data from this. Please post what the numbers were for 08, 07, 06 etc.

Anonymous said...

Rarely a day passes that I don't search keywords like: ebay, ebay stock, ebay news and several other search terms just looking to stay abreast with what's happening, what the stock analyst are saying, and searching for whatever new financial and tech reporting may have occurred during the day. Considering there are hundreds of thousands of disgruntled ebay sellers out there many surfing all over the net looking for similar info I suspect that that in and of itself accounts for massive ammount of Ebay related queries over the course of a month.

Heck, normally within hours after new press is released from media sources like WSJ, Fortune, businessweek, Marketwatch, Motelyfool, SeekingAlpha, webpronews etc....there are hordes of disgruntled sellers posting comments about the articles, and I suspect....many of those folks found those articles through organic searches using ebay keywords

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