According to the earnings announcement, they were able to make this profit by cutting expenses:
"Combined technology and G&A expenses decreased 17% to $21.5 million in Q4 on lower depreciation and compensation credits. The company had accrued profit sharing and executive bonuses throughout 2008. These were reversed in Q4 resulting in a one-time benefit of $3.7 million when the company decided not to make a profit-sharing contribution and the senior executive team requested not to receive a bonus. For the year, tech and G&A expenses fell 5%. Total operating expenses were tracked down 29% for the quarter at 9% for the year. Operating income for the quarter was a positive $5.7 million compared to a loss of $6.8 million in Q4 2007."This is good news right, and the share price proves it by gaining 12% today. Then tonight I see the following press release:
"Overstock.com, Inc. (Nasdaq: OSTK ) announced today that it will be airing a 30-second Super Bowl advertisement featuring Overstock.com spokesperson Carlos Boozer. The commercial is scheduled to air immediately following the halftime show."