Monday, January 26, 2009
eBid Expands Marketing Efforts in the US
Just my 15%
eBid.net, the largest auction alternative to eBay announced yesterday that they will be expanding their marketing efforts in the US. According to the press release:
"To support its 2009 growth ambitions eBid.net will re-invest its 2008 profits into US marketing initiatives to include key strategic partnerships and national advertising. Additionally, to make its site slicker, quicker and easier to use, eBid is investing in technical and design improvements. These include its ‘Ninja Lister’ desktop software application to enable offline auction creation and ease the transfer of auctions from other sites; its first public API to support third party applications and widgets; sales tax calculations for US and Canada; the creation of a Who’s Online System to bolster an already huge and vibrant online community and the introduction of non-English versions of the site."
eBid Co-founder Mark Wilkinson added "In this tough economy, we want to ensure that sellers make great profits on our site and buyers, who are increasingly looking for second hand or discount items, get the best deals around. To help our community during these tough times, part of our investment will include regular and ongoing cash back promotions for both buyers and sellers as thanks for helping us take a large chunk of the online auction market.”
eBid is entering its 10th year and continue to grow, likely taking some auction business away from eBay because of the high fees on the eBay site. With this commitment to expanding their marketing efforts to the US, the company is taking a much more aggressive path than in the past.
It will be interesting to watch as the year progresses.