Wednesday, January 14, 2009

eBay Alternatives Ranked by Alexa.com

As far as marketplaces go, eBay.com still gets the greatest amount of traffic, but I was curious if any of eBay's competitors were gaining on it. Of course Amazon passed eBay briefly in the 4th quarter of 2008 and according to Alexa the 2 sites are neck and neck currently.

I'll break the sites down into 5 groups: The US sites will begin with the worldwide ranking but be ranked by their US ranking. UK sites are ranked by their UK ranking. The Alexa ranking takes into consideration Page Views and Reach.

The Big Guys:
  1. eBay.com - #20 worldwide and #8 in the US
  2. Amazon.com - #31 worldwide and #11 in the US
The Not as Big as the Two Above Guys: (but millions of unique visitors a months)
  1. Overstock.com - #616 worldwide and #110 in the US
  2. Buy.com - #724 worldwide and #185 in the US
  3. Etsy.com - #904 worldwide and #238 in the US
The Up and Commers. Growing the fastest
  1. Ecrater.com - #6233 worldwide and #1606 in the US 
  2. Bonanzle.com - #38754 worldwide and #5930 in the US
  3. Neweggmall.com - #31,271 worldwide and #6526 in the US
Some of the Rest 
  1. Blujay.com #37654 worldwide and #7518 in the US
  2. Wigix.com - #56850 worldwide and #7979 in the US
  3. OnlineAuction.com - #78,988 and #21,079 in the US
  4. AtomicMall.com - #119,254 worldwide and #22,562 in the US 
Top UK marketplace Sites
  1. ebay.co.uk - #90 worldwide and #8 in the UK
  2. Amazon.co.uk - #227 worldwide and #12 in the UK
  3. Play.com - #745 worldwide and #19 in the UK
  4. ebid.net - #16204 worldwide and #1629 in the UK
  5. CQout - #86083 worldwide and #6920 in the UK
To provide some perspective; the worldwide Alexa ranking for My Blog Utopia is #218,401 and in the US #54,811


Just my 15%

24 comments:

ms.pat said...

I think Etsy is doing extremely well for a site that only sells handmade items and supplies for handmade items!

permacrisis said...

"Growing the fastest" You're not kidding, we at Bonanzle are coming up on user# 20,000 in a matter of hours... Who'da thunk, from its humble debut in summertime. Thanks for the multiple mentions Randy!

ms.pat said...

I bet these small sites are just happy as clams since ebay spent a whole year stubbing its toe over and over again :-) Ebay will never be a monopoly again. Thanks John Donahoe ;-)

permacrisis said...

It bears mentioning that ioffer is 2,604 despite sloooow load times.

Why'd they disappear off PSU... any clue Randy?

Randy Smythe said...

Permacrisis,

I heard they removed IOffer from PSU because they weren't updating their listings info frequently enough, but that's all I heard.

Mitzi said...

ms.pat, Etsy also allows vintage, any item 20+ years old. Vintage is actually their 8th largest category, it's the sites best kept secret!

Anonymous said...

Off topic here, but I just looking at an ebay listing that just closed (it was a CD, I was just curious what the final bid price went for/etc).

Directly within the listing was 5 distinct, seperate, "similar" products, with full cover art/title..for sponsered links from deepdiscount.com. Click the link, it sent you right off ebay and onto deep discount.

These sponsered links came directly above the "Similar Items From All Ebay Sellers" section, which only had the ebay listing titles (but no photos/art)....the sponsered links were given MUCH better placement and enhancement than the links for the ebay sellers.

2 thoughts: First, independent commodity sellers on ebay are pretty much screwed. Second, media sellers are going to be REALLY screwed in 2009 if they have to compete on ebay with future Diamonds like Deep Discount....

Randy Smythe said...

Anonymous,

Of course they are being fair because when I check a closed Buy.com item they have external competitive ads as well.

It makes more sense to advertise on eBay then it does to sell on eBay if this is the direction they are headed.

ConcertPosters.biz said...

I think you should add Craigslist to the listings. Alexa says they #39 worldwide. Speaking only for myself, Criagslist has helped me move some product in the last year, (more than Bonanzle and the rest combined).

You should also add oodle classifieds, since their additions of Myspace classifieds and Walmart classifieds they are drawing some serious traffic, much better that Ebay's Kijiji.

Support the free alternatives, it just makes Ebays pricing look all the unsustainable.

Randy Smythe said...

Certainly Craigslist and the other classifieds sites should be considered.

I may have a bias against those sites mainly because my background with Glacier Bay.

Classifieds sites are certainly a way to sell "one off" type product and there may be a viable model for full-time sellers there. The problem with traffic is their total traffic is the aggregate of all the local sites and you can't list the same listing in multiple areas. So it is very good for local business.

ms.pat said...

@anonymous - not to mention putting ads above the page numbers in the listings! That was really low and dirty! I'm sure sellers have been complaining but Ebay keeps its "take it or leave it" attitude. (even though are LOT are leaving).

@mitzi - Etsy keeps lots of things a secret to their own detriment. They really need better instructions and more information for buyers and sellers.

Mr. Pat said...

Hey Randy have you been following the deal of the day on Ebay. Certain items I have been buying in bulk and reselling them for a 30% profit. The best deal have been the XBOX 360 12 month membership.You could sell them easily.

Randy Smythe said...

Pat,

Yep, it looks like a lot of folks are doing that. Some are buying 2, keeping one and selling the other.

Other folks are buying in qty. and reselling.

I'm not quite sure that is what eBay management had in mind.

I've talked to a couple of sellers who have sold on the Daily Deal and they did real well.

Mr. Pat said...

This is a great deal for ebay. You have a large amount of new buyers who are buying these deals. They charge the sellers a small amount of money for the great deal that they offer.It also shows that Ebay is still a great place to sell items if you offer a great price.

Randy Smythe said...

The sellers really aren't making much money on these, but hopefully it is increasing sales of other items that they have.

eBay feels it was successful enough to continue it after the holidays, so there is a benefit.

I like the idea.

Mr.Pat said...

A friend of mine did it. He made a good profit on the deal. He sold 5000 items in 10 hours.

Randy Smythe said...

Pat,

Don't get me wrong. I like the idea. It works if you have the right product at the right price.

Good example: Today's Daily Deal is an Obama Collectible plate that started with almost 10,000 available after 10 hours they have sold just under 500.

This close to the Coronation; I mean Inauguration you would have to think that anything Obama for $9.99 including Free Shipping would have sold like crazy.

Anonymous said...

Randy-

I heard that the CEO of Buy during an earnings call said 'they've had ups and downs with Ebay and they are not meeting their expectations.' I can't find the actual article. Wondered if you had heard anything?

Randy Smythe said...

Anonymous,

Yes, I heard that quote from several sources. It does confirm what we have all been saying.

At this point I don't know if we can read too much into it though. I'll see if I can get some more info.

DiseƱador said...

It was time to upgrade Alexa, I pass from 1877345 to 1398445 very good result, I gradually improved but I think the owner is changing the Alexa aglorimito why has pulled about three weeks to update.

Good luck to all in the next update.

Greetings.

Martin said...

The reliability and credibility of the Alexa Rankings have often been subject to differences. There are opinions that the Alexa ranking is far more credible and true for the sites below 10,0000 than that for the ones above it. Another factor that proves to be a major drawback of the Alexa rankings is that the rankings are governed by the Alexa toolbar and the Alexa toolbar users community. All the browser types are not taken into account as far as the rankings are concerned. As for example the Alexa rankings does not work in Windows Vista even though the latter has a huge user base and is highly popular.

Timemonkey said...

AltecTrader.com has been getting some really good press lately. They have free standard auction listings and they don't even charge final value fees. You can pretty much sell on their site for free.

http://www.altectrader.com

Leiws said...

Tuklu also is a promising site for auctions. Available in five languages and 20 nations, I think it'll grow very fast.

http://www.tuklu.com/

Susan said...

I have been selling hand dyed wool on eCrater for 1 1/2 years and I am thrilled. The site is totally free! Sales are good -- I will triple my sales this year over last. But this doesn't just happen. It takes some work, and some SEO. There is not the traffic flow that eBay has, but I have a free storefront, and I can be found on page one of a Google search now, which has greatly increased my business. It can be done! A search on 'hand dyed wool' will show my site,

http://raminthethicket.ecrater.com

Gone are the days of hanging out your shingle and waiting for business to come. There was a heyday like that on eBay, but even that is gone, when there are 5,000 results for a search on an item. Competition is fierce and one has to work to get their name out there, as with any business. I have done the work, and I am happy to have my free store at eCrater.

I also have an article on my blog about doing SEO for beginners, and this was what did the trick for me. I am as busy as I want to be at the moment on my eCrater site. To see my article:

http://www.blogger.com/profile/06267856525734958066

We all deserve a break for our hard work!