Empower sellers and get out of the way!
Randy Smythe's musings on the world of ecommerce, social networking, Web 2.0, Google, Amazon, Buy.com,Yahoo, Squidoo, online marketing and still probably a lot of stuff about eBay.
The podcast was very good, Randy. I listened to it twice. John's 'epiphany' as the full stupidity of eBay's current attempt to kill categories on purpose was great. I hadn't known that Buy.com hit its ceiling in two months - how long until the others figure it out, I wonder?eBay's current moves are simply from unimaginative desperation, imo, as in: "My lord, the harvest is bad this year. If you raise taxes again the peasants will starve." "There is no choice. The king demands his money. The peasants must pay."One comment on the "perfect storm" hitting eBay's attempts at Amazonification. You said they should have tried this two years ago. Well, they did try it two years ago. They launched eBay Express, which was theoretically a much better idea than any of the carp they are trying now. Theoretically. You know better than I what a hash they made of it, and characteristically, how they abandoned it rather than try a version 2.0.
The Nielsens are simply devastating for eBay. eBay unique visitors down 10% for October YoY. Page views down 33%. Wow.
Nadine,I think Express was the right idea but the wrong execution. They should have committed to a version 2 but their short-term thinking got in the way.
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