- Make sure Amazon has enough inventory, even if it means you reduce inventory on eBay or another marketplace. FBA sellers will just need to work hard this week to get as much product as they can up to Amazon's FBA warehouses, so make sure you load up this week.
- In the Amazon Marketplace, you don't have to be the lowest price on Cyber Monday. I know this is counter-intuitive as everybody else is going to be discounting like crazy, but remember that all of those lower priced items ahead of you will sell-out and you will then be the lowest price. You still have to discount to get the sale but you don't have to be the lowest. One caveat: If you have very deep inventory on any sku's lowest price will be your friend.
- If you use a seller tool that gives you inventory counts from your competitors make sure to monitor that closely.
Tuesday, November 18, 2008
Cyber Monday Tips For Amazon Sellers
Every year, Cyber Monday creates a giant sucking sound on Amazon, where product just moves like crazy. This year may be different because of the current economic climate but you still have to be in the game. It may be slower for items with plus $200 prices (unless they are game systems) but I believe media product and items under $200 will still sell well.
Here are some tips for Amazon sellers:
Those are just a few suggestions for Amazon sellers this holiday season.
Just my 15%