"Hi everyone...this is Matt Ackley, VP of Advertising and Internet Marketing at eBay. Many of our sellers who run their own Web stores face the challenge of marketing their stores in a cost-effective way. With the release of ProStores 9.2, we can now offer sellers a way to take the hassle out of marketing their stores online with zero upfront cost or risk.ProStores 9.2 includes Pay-Per-Sale Marketing (Beta), a new feature where ProStores can market your store for you and you pay a commission only on sales linked to the traffic we drive to your store. Just set a minimum commission rate of 8% and increase it for more exposure. This makes it possible to get more potential buyers to your store while controlling your advertising costs—with Pay-Per-Sale Marketing you won’t pay more for advertising than you make in sales.And remember, ProStores is the online store solution for eBay sellers—with ProStores you can open your own Web store instantly using your eBay listings and other settings.Learn more about Pay-Per-Sale Marketing and all the new features now available in ProStores 9.2."
Friday, October 31, 2008
Marketing for eBay's ProStores
Don't let it ever be said that I can't be positive about something eBay does. Though, like in the post you are about to read, I have many caveats.
ProStores 9.2 With Pay-Per-Sale Marketing - The Announcement
So what does this mean? Basically, you can set a minimum 8% FVF for sold items in your ProStore if eBay drove the traffic to you. Once again, in theory this is a good idea. An AdWords campaign can get scary because it takes a lot of effort to dial it in and get the right ROI (Return on Investment) With this new program by eBay, you only pay for an actual order that they drove to your ProStore. It is kind of like having eBay be one of your affiliates in an affiliate program.
If you have a ProStore, I would highly recommend participating in this program, hopefully there won't be too many glitches.
Just my 15%