Tuesday, October 21, 2008

Let's Talk Business!

My Blog Utopia gets a fair amount of traffic on a daily basis and I only have one advertising option on the site; Google's AdSense. So, I'm reaching out to those of you who read this blog and want to reach my readership. It's as simple as targeting http://www.myblogutopia.com as part of your AdWords campaign.  

What do you need to do?
  • First you need to include Google's content network in your campaign; not just search. You can then just select http://www.myblogutopia.com as a targeted url for placement of your ads.
  • This gets you in front of a very specific readership and allows Google to serve up ads that will actually be of interest to my readers and certainly help you with conversions.
  • Now you can also target my RSS feed through Google, to reach those regular readers who rarely come to the blog; just over 500 to date.
Here are some stats that will be of interest. My analytical tools are not sophisticated enough to break down the demographics of the site, but I can give you an idea of who my readers are: 
  • eBay Sellers, both small and large read my blog on a daily basis. They are interested in tools and information to help improve their business and many of them are looking for clues to what eBay is doing. They are also interested in new marketplace options and services. You folks at Amazon should be targeting this blog with your ads. :)
  • Media Sellers read my stuff because I live in their world, so if you have something to offer them this is the place to offer it.
  • Employees and execs at Google, eBay, Amazon and smaller marketplaces subscribe to my RSS feeds and read the blog on a daily basis, so if you want to reach out to them, this would be a good place to start.
  • Investors, read the blog to get a feel for what is happening in the ecommerce world. This is a smaller segment of the readership but they are visiting regularly, though most often around earnings season.
Here are some basic readership stats:
  • 7,036 absolute unique visitors in the last 30 days and 19,900 absolute unique visitors in the last 3-months.
  • 22,801 page views in the last 30-days an 64,402 page views in the last three months.
  • 520 RSS subscribers.
  • 41.49% of my Blog Utopia visitors are new in the last 3 months.
If you have any questions on how to target this blog through Google AdWords please email me and I'll walk you through it.

Now back to your regularly scheduled bitching about eBay.

Just my 15%

3 comments:

Ansgar-John said...

I'll give a 10 euro coupon no strings attached to any customer who reads this and shops in my "kijiji" offline/online selfsere stores near Amsterdam, Europe and give Randy 10 euro's as well for the new customer.
Kind regards,
Ansgar John

Marktplaats.nl Handelspost (Tradingposts) www.verkoopwinkel.nl (Dutch) call + 31 6 295 47 689

Randy Smythe said...

John,

I don't have a huge International readership, but let me know if this works.

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