- Selling on Amazon - can be as simple as finding your product on Amazon and clicking the "sell yours here" button on the listing page or you can join the Pro Merchants program and list numerous items. If your items are not currently on Amazon you can add them to the catalog. (Some restrictions apply). I've been selling on the platform part-time for the last year and have sold $167,427.78 worth of product. I'm looking forward to an even better year 2.
- WebStore by Amazon - They have made a number of improvements to the Amazon Webstore and I am in the process of launching my own store. I setup my site using the new One-Click process and had a working site in 30 minutes. It allowed me to select a standard look and import all of my Amazon items without a hassle. If you don't currently sell on Amazon you can upload your product directly into a WebStore and be up and running in no time. [Here is my webstore and a recent post.]
- Fulfillment by Amazon - I've written pretty extensively about my experience using FBA, so you can follow that conversation here. I highly recommend this service for everybody selling on Amazon. There is no need to commit all of your inventory to FBA, you can send some or all of it.
A reader of mine just recently started using FBA for about 10 of their 130 SKU's and has seen a tremendous increase in no hassle sales from their FBA listings.
Amazon is currently running a special offer: Try FBA for FREE after Rebate! Sign up for Fulfillment by Amazon now and get FBA for free (after rebate) on your first 100 units through March, 2009! To me, this is a no-brainer; why not test FBA on Amazon's dime and there is no time like the present with the 4th Quarter already here.
- Amazon Payments - If you already have a website and want to get access to Amazon's 84 million registered users, why not look into adding Amazon Payments as a payment option. Your customers who use Amazon Payments on your website get the world-class A to Z guarantee and the same checkout experience they are accustomed to on Amazon.
- Product Ads on Amazon - Do you currently have your own website and want to get access to Amazon's 84 million customers? Product ads may be for you. Some sellers have been using the program to drive Amazon customer traffic to their websites. I'll go into this program more in-depth as I test it out, but in the meantime why not look into it yourself here. [You can't currently use Product Ads for media items]
Saturday, October 04, 2008
3P Sellers Have Lots of Options at Amazon! Updated!
As we step into the 4th quarter of 2008 and online sellers put the final touches on their holiday selling plans, I thought it would be nice to highlight the many selling options on Amazon.com
I believe this will be a very tough holiday season for online consumer spending, but feel the largest share of that online spending will be happening at Amazon, so it pays to look at your options.
Here are some highlights about each program and I will do a more in-depth post on each as I get a chance to test them out. I only write about stuff I believe in so I will be spending a great deal of time looking at all of these options.
I just spent yesterday speaking with Amazon executives in each of these businesses and I have to tell you, these folks are committed to helping online sellers succeed. If you have any questions about any of these programs please use the comments section and I'll do my best to help you out. I know it is the beginning of the 4th quarter but there is still time to ramp up before the holiday shopping season. Take some time to look through these programs today.
Just my 15%