Let's look at media items:
- The vast majority of eBay media items are listed in the Store format today, where a $0.03 30-day listing fee and a 12% FVF are the cost.
- The new 30-day FP listing will cost $0.05 for sellers who list with the catalog and 15% FVF, which is a substantial increase over current store fees.
After Sept. 16th Store items will have even less exposure than they do now, so it will now be dead money to list in the Store format unless of course nobody changes their listing strategy (not likely). The big unanswered question is; will the exposure increase these items will get in CORE be worth the additional fees?
I will have to take a wait and see approach with this. In theory, CORE items get a lot more exposure than store listings, but when all of those store listings are now in CORE the STR (Sell-thru Rate) will decrease substantially and it will take time to determine if it was worth it or not. If the STR is the same as it is currently with Stores than you are going to have some very unhappy people.
Media sellers are busy crunching the numbers and trying to figure out if the $3 S&H cap can work for them. Many of them currently charging $5.95 for S&H, so the additional $2.95 is going to have to come from somewhere. It will most likely come from an increase ($2.95 each) in the price of product. I'm skeptical that eBay customers will go for the higher price of product, but eBay told me the data supports it.
So after sleeping on these changes over night, I am starting to get concerned about what this means for Media on eBay. It will be a huge fee increase for media sellers, if the value of moving the store inventory to CORE doesn't increase STR and even then it may be a wash.
If eBay doesn't do anything about the demand problems on the site, none of this will matterJust my 15% Updated, so as not to short change my readers.