- Amazon wants to be in every category you can imagine, but it takes time to roll these categories out. My note to eBay sellers, who feel they don't have a place on Amazon at this time - they are working on it and your time will come.
- They envision some categories that are strictly 3rd Party sellers where Amazon doesn't have a retail presence, this will happen more in international markets but is something they are considering.
- They hope to facilitate the list once-to-all listing strategy at some point in the future. Basically if you are in the US and list your items as being available internationally then they will be available on those international sites. This functionality is not available now, but they are looking at how best to implement it.
- There are 79 million active user accounts on Amazon.
- 1.4 million sellers accounts and for the first time this number is actually bigger than eBay's number of 1.3 million sellers accounts.
- There are plans to open China and India to 3rd Party sellers but the time-lines have not been finalized.
- Low Price, product selection and Marketplace trust are Amazon's three keys to an excellent customer experience.
- Additional categories opening up this year are: Industrial & Scientific, Golf products (in the Sporting Goods category) and Tires and Wheels (in Automotive Category).
Trust and Safety observations:
- It is obvious to me that Amazon cares equally about the buyer and the seller and the only differentiation is when sellers do not excel.
- Amazon actually stops Buyer fraud before the seller even sees a "Ship Now" order. Sellers on Amazon never have to worry if they are going to get stiffed on an order.
- Less that 3% of all feedback left on Amazon is negative, which is pretty amazing to me.
- Feedback is left for 19% of eligible orders in the US
- Seller performance management revolves around Order Defect rate which includes Negative Feedback as a % of total orders, A to Z Claims as a % of total orders and Charge Backs as a % of total orders. Amazon wants to see a less than 1% order defect rate. The vast majority of sellers are well below 1%
These are just some of the things that stood out to me this morning and I'll add additional items as I come across them.
Amazon truly partners with sellers and works to protect them from buyer fraud, but they have a high standard for performance.
In contrast eBay seems to view seller performance as the problem with the marketplace and many of their changes are considered punitive rather than constructive. It may just be a difference in perception but Amazon actually considers sellers to be customers/partners while eBay talks-the-talk and just appear to walk-the-walk.
Just my 12%