While I haven't spent any time on the look of the site or done any SEO prep, I could take orders on the site, right now. It is not the most user friendly application, but once I got past my concern that it was possibly too technical or confusing I was able to get things up and running.
Here are a few early observations:
- A Webstore seems to make a lot of sense for existing Amazon sellers to develop an external presence for their Amazon listings.
- You still need to drive traffic to your site, but it is setup for easy SEO as well as eMail Marketing and an affiliate program.
- If you are an Amazon Associate, you can sell other Amazon product on your Webstore. Unfortunately there is a 25,000 sku limitation so I used that up immediately by adding Books. I'll have to play with that a little bit.
- Since I only have about 1,000 sku's in stock at any one time but over 7,000 total sku's, I've chosen to sell Amazon items when one of my Sku's is out of stock. So I will always have something in stock and customers will be able to add product from Amazon along with my own product to the cart.
- Since my product is fulfilled through Amazon FBA, I only pay the Amazon FBA rates not Basic Fulfillment rates.
- I can make up to 8% on sales of Amazon product through my Associate account and I only pay 7% on sales of my own inventory.
It is still early, but I like what I see and it seems like a perfect solution for existing Amazon sellers. I'll continue to write about the process as I move through it and let you know when the site officially launches.