So I thought I would conduct a Marketplace Roll-call and list the marketplace options available today. If you have had experience selling on any of these marketplaces, please email me and let me know your thoughts or comment here on the blog.
Who said eBay didn't have any competition and some of these sites have lots of traffic. These are all Fixed Price Marketplaces
- eBay.com - The 800 lb. Gorilla is losing some weight. eBay is still the marketplace to beat but the sharks are circling - they smell blood in the water. As they move more into Fixed Price, they invite more competition. Nobody can beat them in Auctions but Fixed Price is the domain of "The River"
- Amazon.com - My choice for top marketplace. Amazon is a world-class operation. There is plenty of room to grow at Amazon.
- Overstock.com - You can sign-up to sell on their platform through ChannelAdvisor or Infopia. I'm talking about selling directly on their main web site, not through Overstock Auctions. Quite a few eBay sellers are selling there with great success.
- Buy.com - Sell right along side eBay's #1 seller. Yep! Buy.com after one month on eBay is now eBay's #1 seller on a GMV basis. What a tangled web we weave. That's okay, the #2 eBay seller eForcity sells on Buy.com
- Newegg.com has just launched their NeweggMall, a marketplace for product that is not currently sold on Newegg.com. So, if you sell Jewelry, Home & Garden product, Clothing, Auto Parts, they may be an option. Right now they may not have much traffic but Newegg.com has over 8 million customers so some of them are bound to bump into your product.
- Borders.com has also just launched a new Marketplace for used media product, mostly books. It is a partnership with Alibris.com so if you list on Alibris your items will show-up on the new Borders Marketplace.
- eCrater, the little "free" storefront platform that could. It not really a marketplace, but if you are looking for a free solution to get your feet wet in ecommerce, this would be it. You have to do more work here to get traffic than you would with eBay Stores, but you also get to keep the customers.
- Etsy - The marketplace for Handmade and Vintage product. They will soon reach 1 million customers, so if you make your own product or sell vintage items this is the place for you.
- AbeBooks.com, if you are a media seller here's another marketplace to list your items.
- Shop.com - Its not really a Marketplace but an interesting take on a Comparison Shopping Engine. Basically you can add your items to their OneStop Shopping Cart and you only pay on delivered orders.
Imagine, in the years to come when Zappos opens their doors to 3P merchants or perhaps Best Buy, how many options will there be?
The key to all of this is Traffic. If you are a website that gets tons of traffic, you are always looking for ways to monetize that traffic and make it stickier. So opening up the platform to a broader product selection without having to own it makes lots of sense.