I'm not going to go into a long dissertation on why this needs to happen, it just does. We all know it, but eBay managers aren't willing to admit it. The gist of the idea is this:
- eBay Stores have been the red-headed step child of eBay because they aren't as profitable as other segments of the business, yet there are over 500,000 stores/shops worldwide. eBay should set them free --empower eBay store owners and get out of the way.
- Auctions: I contend that Auctions are dying because of Fixed price being in the same marketplace, many of you disagree. Auctions need scarcity and uniqueness of product to thrive and the concept of auctions is 100's of years old -- It just isn't a high growth business any longer. eBay should set them free -- empower auction sellers and get out of the way.
- Fixed-Price: A fixed price retail environment is the growth engine for ecommerce and eBay needs to maximize this business, but they can't do it on the same platform as Auctions and they can't do it without spending money. eBay Express was a good idea that was poorly executed from a business and marketing standpoint. It always need to be a separate platform with separate inventory and a huge, well thought out advertising campaign without one mention of the name eBay.
eBay has precious few months, if not weeks to turn this ship around or it will be a painful experience for all involved (employees, investors, sellers and buyers).eBay Should .... empower sellers and get out of the way!
Just my 12%