"The term jumping the shark alludes to a specific scene in a 1977 episode of the TV series Happy Days when the popular character Arthur "Fonzie" Fonzarelli literally jumps over a shark while water skiing. The scene was so preposterous that many believed it to be an ill-conceived attempt at reviving the declining ratings of the flagging show. The phrase has become a colloquialism used by U.S. TV critics and fans to denote the point at which the characters or plot of a TV series veer into a ridiculous, out-of-the-ordinary storyline. Such a show is typically deemed to have passed its peak. Once a show has "jumped the shark" fans sense a noticeable decline in quality or feel the show has undergone too many changes to retain its original appeal ...
The term has also evolved to describe other areas of pop culture including movie series, musicians, actors or authors for whom a drastic change was seen as the beginning of the end or marking the moment the subject is "past its peak." (bold is mine)
Since 2006 when eBay launched SIS (Stores in Search) and then reverted back a month later, these are some of the changes that have transpired on the site:
- Store listing fees were raised by up to 150% per listing because "the clutter" was ruining the beauty of eBay. Inventory left the site because it was too expensive to list the "Long Tail"
- eBay Express was launched with a weak advertising campaign and went from a vehicle to bring new buyers to eBay to a method for getting "more share of existing buyers wallet"
- The focus of management was on fixing CORE and fees were reduced for auctions with low starting bids.
- The T&S Crackdown of 2007 began and the "buyer experience" mantra was coined. Basically, sellers didn't do what eBay wanted so they started picking them off one-by-one.
- DSRs were launched as a way identify the good sellers because Feedback failed to do this.
- "Shop Victoriously" and Windorphins became the marketing strategy - Auctions (Winning)really were the beauty of eBay.
- More fee changes with FVF discounts for 'good sellers" and the famous Stephanie Tilenius quote from the ChannelAdvisor's Catalyst conference; "by this time next year we will not recognize eBay.com compared with how it looks today.”
- Best Match, Finding 2.0, Feedback 2.0 and the list goes on and on.
So my question for you is: Has eBay "jumped the shark"? Are they grasping at straws with these changes in order to save the business? Has eBay passed its prime?
I am very interested in hearing what you think, so I will step out of the way and let you speak. Let me hear your 12%.