Wednesday, May 07, 2008

The Amazon Bump

When I was selling on eBay "back in the day," we generally got our biggest sales bump when Auctions or Store items were closing, so we tried to manage the number of items we had closing every day to ride the wave.

I've noticed a similar "bump" on Amazon, but it happens when I list something, or in my case when a shipment is received into Amazon's FBA program. It works like clock work and usually lasts a day or two. So I've decided to ship my orders 2 or 3 times a week instead of one large shipment to get that Amazon Bump all week long. It costs a little more to send 3 separate 20lb boxes, then it does to send one 60lb box, but I've found my sales are better when I do this.

I've spoken with several large sellers, who fulfill their own orders and they've seen the "Bump" as well, so it has little to do with FBA, but most likely happens because newly listed product is priced optimally, though I don't get the same size "Bump" when I reprice the items that are already up on the site.

Anyway, I'm just rambling on to keep myself from writing something else about eBay, so there.

3 comments:

cs@hbs said...

Hi Randy,
A new reader to your blog - it's very helpful.
Have a question about Amazon WebStore - do you know of a good website to buy WebStore templates?
Similar to this one which is for Yahoo! stores:
http://rtmlwise.com/yahoo-store-design-templates.html

Thanks!

Randy Smythe said...

Hi, unfortunately I don't know of any sites that offer Amazon WebStore templates. I'll check around and see what I can come up with.

rks

cs@hbs said...

thanks!