Revenue and order numbers for Q1:
- Total orders - 3155
- Total Revenue - $43,107.52
- ASP - $13.66
FBA Order Breakdown:
Update Revised Numbers in Bold - Thanks Nate!
- 21% of orders were to Prime customers
- 55% of orders were to Super-Saver customers
- 24% of orders were to customers that paid my higher price ($2.97 over lowest price) plus the Amazon S&H fee.
It blows me away that a quarter of my orders were higher priced than the competition by $2.97 and I still got the sale. I'm not sure what % of those orders were purchased based on position in search or because the order was fulfilled by Amazon.
76% of my orders had basically no competition because competitors items were not qualified for Prime or Super-Saver shipping. This is a great opportunity for smaller sellers to get an advantage over the big guys.
With over 2 million sku's in the media category I don't anticipate bumping into many FBA competitors for the foreseeable future, even if all of you guys start to do this.