Wednesday, March 19, 2008

February eCommerce Numbers From AC Nielsen

I thought I would try something new and just post the raw numbers without any commentary and then use the comment section to add my 12%. Please give me your impressions of the numbers.

Here you go:

The top 10 online shopping destinations in February, with unique visitors in millions for this year, last year and growth/decline from prior year, according to Nielsen Online, were:
  • eBay, 56.60, 59.42, -5%
  • Amazon, 47.67, 40.76, 17%
  • Target, 22.57, 20.14, 12%
  • Wal-Mart Stores, 21.35, 20.11, 6%
  • Network, 21.16, 16.86, 25%
  • Network, 16.36, 17,82, -8%
  • Yahoo! Shopping, 16.08, 11,46, 40%
  • Dell, 16.06, 13,96, 15%
  • Circuit City, 14.30, 9.39, 52%
  • Best Buy, 13.45, 12.66, 6%

Unique visitors count only once for each shopper who came to a site, no matter how many times that shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data.

Give me your 12% I'll add mine as we go.


Cliff said...

I'll give you this, Randy, that's a mighty impressive gain by Amazon. I don't shop many of these my self, except of course the top two, which I basically live on. But I do frequent which I find unimpressive, and Circuit City, which I like. I can't recall any major changes at Circuit City in recent years, any clue as to what accounts for their big gain? I'm surprised Kohl's isn't on this list.

Randy Smythe said...


I am surprised Circuit City is higher on the list than Best Buy.

I think the Amazon increase is even more amazing becasue the growth is in a quarter other than the Q4. Amazon has traditionally been huge at Christmas but this growth in Feb. shows that consumers are starting to look there for stuff other than gifts the expansion in product offered by 3P sellers has to be partly responsible.

It looks like you can find IT on Amazon now.