Sunday, March 16, 2008

eBay Takes Affiliate Program In-House!

According to Valleywag, eBay is getting ready to take their Affiliate program in-house through a new eBay subsidiary called eBay Partner Network, Inc. The eBay affiliate program is currently being run by Commision Junction.

Valleywag provided a link in their post that was supposed to link to the new live website but I was unable to make it work. [The link is working now] I did check with GoDaddy.com to see if the name was registered by eBay and it was. The domain was created on Aug. 23, 2007

This move makes complete sense, as eBay can cut out the middleman in the process and control the business on their own. Look for Shopping.com and StubHub to follow suit and move to the eBay Partner Network.

Amazon has been running their own Associates program for years it's time eBay did as well.

Update: eBay issued a press release today about the Partner Network. For more information got to affiliates.ebay.com

4 comments:

Cliff said...

Wow, I really hope they don't change the affiliate codes again. It took me about 6 months to update my site last time and it's only bigger now. That would really screw me up, as they pay-out better for me than anyone, even Google.

ONLYEBAY said...

This is very interesting but it is not without risk. Apart from disrupting existing affiliates, and losing some along the way, EBAY could run into unforseen technical problems.

Thinking about it a little bit more, I think it is likely that EBAY will run their own in-house program in parralel to CJ for some time. Only once it is well established would EBAY consider dropping CJ, and even then, they might decide to keep both avenues open.

Randy Smythe said...

OnlyeBay, it looks like they are moving all eBay and half.com affiliates to the in-house program beginning May 1st. StubHub will continue to be run by CJ.

ONLYEBAY said...

Yes I saw that. I guess EBAY have to take the leap at some point, but I think the transition won't be without problems for EBAY.

Affiliate networks are not that easy to manage and CJ, for all its shortcomings, does have many years of experience.