As we all know, Best Match became the default sort for eBay.com searches on March 3rd and is designed to surface the most relevant products for each buyers search, as well as advantaging the best sellers -- all in the name of improving the buyer experience.
It is no longer enough to just list an item at the best price and make sure it ends at the right time, with Best Match you need to consider the following:
- "High Demand" keywords and titles, proper categorization and item specifics.
- Ending time, price, distance, listing type, Terms of Sale and Shipping price
- DSRs and Power Seller Status
Why should you, as an eBay seller, care about this? Because if you do not optimize your listings for Best Match you stand a very good chance of being disadvantaged in search.
Many of you may remember the old auction extender program, that would in essence keep your listings on the first page of search results for your entire 7 day listing, well Best Match accomplishes much the same thing. Those listings that are optimized will show up in a higher position and remain there for a longer period of time.
Please understand, in this new world of eBay, if you are not advantaged in search you are in fact disadvantaged, so if you want to get the most for your listing dollars start working on BMO.
I believe Best Match will eventually force sellers to stop selling on eBay or move 100% of their business to stores, so if you don't take this seriously you may find your business in a world of hurt.
I'm not making any judgements about whether Best Match is good or bad for eBay that is for another day, my suggestion to you readers who sell on eBay, get working on BMO for your listings and business.
One more thing: Here is a link to the PeSA slide show that accompanied the Conference call today and here is a link to a handy little keyword tool to help you fine-tune your keywords. (Unfortunatley eBay may actually pull this, so if the link goes bad, sorry)
Also, don't forget to register for the PeSA/ECMTA Summit in New Orleans on April 22 - 24th. Click here to register.
Just my 12%