Thursday, February 14, 2008

Just Popping In to Say Hi!

I have a little time before my meeting and I found a cool little coffee shop, so I thought I would post something quick.

I've been thinking about the turmoil surrounding eBay's recent changes and it is clear to me that a large number of sellers are very angry. Most of the small sellers I speak with are very upset, mostly because the idea of establishing their business on another platform or moving to a webstore scares them. My suggestion to them is to re-evaluate why you sell on-line and then get over your fear and work on a solution rather than, hope that things will change.

The larger sellers, seem more determined than ever to find the right mix of product for eBay and segment their businesses between marketplaces and website. As frustrating as it has been to do business on eBay, over the last few years, many of these businesses are finding their sweet spot in each marketplace and future growth will actually come from their website.

I believe this should be a time of reflection and planning for online sellers. Many may decide to stop selling all-together or leave eBay completely. Each seller needs to determine for themselves what they want. Sometimes quitting is the best thing you can do. If the model is broken and fixing it will take way too much effort and not generate a significant enough return, then it may be time to quit. A great book on this subject is "The Dip" by Seth Godin. I recommend it highly for those reflecting on the future of their business.

Just my 5 cents!

2 comments:

Dan said...

Yes, the Dip is a great read. . . for those who implement smart strategies and stay the course, your expertise will become a scarce resource. For others less passionate, it may be wise to move on. Team stands for Together Everyone Achieves More. . . join a team and turn any negative emotions into enthusiasm. Optimism is powerful.

Sue Bailey said...

I also recommend The Dip :-)

The thing that's really shocked me in all this is that so much of the protest is about feedback. It's not "you've priced me out of eBay selling with the new fee structure" but "I want the right to neg my buyers". I feel really ashamed to be associated with some of these people.