"First off, in the real world, I would never get a chance to fix eBay, but in Utopia who knows. Any suggestions I would make from this side of the fence may not carry any water because I'm not privy to the inner workings. I don't have access to the data from which to base decisions.
I suggest they do three things:
- Create eBay Classic with auctions only and make it truly a venue again. It would have its own fee structure.
- Create a fixed price marketplace for everything else and take control of that marketplace like Amazon takes control of theirs.
- Spin off eBay stores into their own platform, give them a shopping cart and charge them a monthly fee. Store owners could then list on eBay Classic and the New eBay for the items that made sense and market through Google adwords etc to their Stores.
eBay has been very successful driving traffic to a separate eBay Motors platform, so why can't they accomplish the same thing with an eBay Classic platform or a Stores only platform? At least they could run the numbers and look at the possibility.
Auctions need scarcity and uniqeness to work and that is the beauty of what eBay created. Fixed Price items require selection and great prices. eBay Stores/Shops are a fantastic entry point for the online seller, but they are too expensive for the value they provide.
I know several of my readers believe that auctions could not survive on their own, let alone thrive, but if that is true than they will eventually die off in their current form anyway. Why not at least attempt to save them.
Just my 12%