According to the article, using a 100 point scale, here is a sampling of the "Feedback" ratings for certain industries:
- The online retail industry received the highest rating of 83 out of 100, led by Amazon (the article didn't breakout individual company ratings). That means that 17% of customers shopping online were unhappy with their experience. On eBay, a Feedback rating of 83 would get you kicked off the site.
- The Auto industry received an 82, thanks mostly to Toyota.
- The Airline Industry received a 63
- The Cellphone business received a 62
This is why eBay's Feedback system is so unreliable. There is very little differentiation between sellers in the current system. How is a customer supposed to decide between sellers when just about everybody has a rating of 98% or better?
I know that sellers are upset about the effect that eBay's feedback changes will have on their business, but even a seller that has a 100% feedback did not actually please every customer. On eBay, Feedback is your reputation, and nobody messes with a seller's reputation, but in order for it to be meaningful, to anybody but the seller, it has to be real.
Just my 12%