Thursday, December 06, 2007

Will StubHub Beat out Ticketmaster for the NFL?

I recently posted my top 10 ecommerce predictions/wishes a couple of days ago and one of those items was that StubHub would acquire the right to resell NFL tickets in 2008. Well. it looks like Ticketmaster is making a serious play to get the NFL deal, based on a post from Valleywag.

Hopefully StubHub will win out. That would make me almost prophetic in my 2008 predictions. Get working on that CT.


Tell the Truth said...

These deals are useful but not necessary for TM or StubHub. Unlike the original sale of the tickets, where fans are forced to use whatever ticket company the box office cut a deal with, ticket reselling can happen anywhere. Fans buy and sell tickets through StubHub, eBay, Craigslist, ticket brokers, street scalpers, and even with their friends for that matter.

These are only marketing deals. While the winner will have exclusive advertising rights, fans will continue to buy and sell wherever they want. If you want proof, look at the teams that offer an "official" Ticketmaster TicketExchange. Compare the number of tickets offered on those sites vs. the number of tickets on StubHub or eBay. No contest. Fans buy and sell where they want.

Randy Smythe said...

True, but "Official" does carry a lot of weight and winning the deal in a battle with your major competitor goes a long way.

Perception is Reality in these types of deal. said...

It is more than just a marketing ploy. It is a major win for ticketmaster. HOWEVER, they are swimming in the same waters they have fought in. Can you say, monopoly developing??

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