What is the Red Door Campaign? Simply this is a SELLER initiative to educate Ebay buyers that Ebay stores officially exists on the Ebay site. Millions of store items are available for sale but buyers don't know we exist. This needs to change NOW. Only if we band together to work and publicize this fact are we going to make a change for the better. Ebay stores are now being stocked for the holiday season and this is the perfect time to publicize the fact that we exist. Let's make a positive change on this site. The Red Door Campaigns asks you to add a logo wherever you think it will publicize Ebay Stores most. Your core listings, all store listings, a store promo box, Me Page or anywhere else you can think or wish to place it. We need to educate buyers that stores exist. We need to teach them how to find us, and we need to take control of this process ourselves. sandrarn83 (2809 )
Apparently eBay is allowing this campaign to move forward through the holiday season:
Hello everyone, First of all, we applaud sandram83 for her efforts and energy around The Red Door Campaign. We believe this is a very positive way to market eBay Stores, and to educate buyers about what's behind the red door. We are VERY happy to announce the green light for this campaign! For clarity, here are some guidelines:1) For now, this will be allowed during the holiday season (until the end of this year). 2) Trust & Safety and Customer Support have been notified, so your listings shouldn't be taken down. We can't guarantee this won't happen, but we'll be available to resolve issues if they come up.3) Animated gifs are okay, but the animation should stop after 6 seconds. 4) Having the "Red Door Campaign" graphic link to your own Store is fine, as well as having the following text link going to Stores search. 5) Please let us know when you've finalized the graphic and text. Thanks everyone for your input and patience! Way to go, Sandra! From an eBay Pink on the discussion thread
IMO, stores are the future of eBay; not Auctions. This is a small effort but deserves some attention from the press and other blogs. eBay Store Sellers pay eBay lots of money each month for exposure, they shouldn't have to come up with their own campaign to make that exposure happen.
Why not visit an eBay Store this holiday season!!
Just my 5 Cents