Monday, October 08, 2007

The Creative Team Behind "Shop Victoriously"

I was checking the web for articles on eBay's "Shop Victoriously" campaign and I came across a blog that had a detailed list of the creative team behind the Ads.

The eBay Shop Victoriously campaign was developed at BBDO, New York, by:

Chief Creative Officers David Lubars and Bill Bruce
Executive Creative Director Greg Hahn
Senior Creative Director Mike Smith
Creative Directors/copywriters Scott Kaplan and Tom Kraemer
Creative Director/art director James Clunie
Agency Producer Ed Zazzera
Music Producer Loren Parkins

Now, I am already on record as saying I didn't like the ads and that I felt this couldn't have been the best idea they came up with but ultimately eBay makes the decisions on these things so they must have liked it.

Just thought you might like to know who was behind the campaign. BTW, anyone have any idea how the campaign is working out? There certainly hasn’t been much buzz.


Anonymous said...

Saw a thread on the ebay discussion boards (you know, your favorite news source) that says a lot of new bidders are showing up

Randy Smythe said...

Thanks for the tip. One poster said a flood of new bidders with Zero FB have bought from them. We should put that in perspective "A flood of new buyers" can mean 3 additional sales I'm hearing from some sellers who are still getting limited bidders and low sell-thru even at 1 cent no reserve auctions.

If the ad campaign is successful I would be very happy to eat crow.

BTW, I loved the sarcasm (you know, your favorite news source).

Just be happy I don't use as a news source.

Anonymous said...

Figured you'd appreciate that :)

I don't think there's a way to prove a campaign effective. It's not like your traffic reports will show a tv commercial as a referring ID

Randy Smythe said...

Well, eBay should be able to tell if new users are registering in greater numbers or new ID's are purchasing for the first time. But you are correct, directly tying a sale to the ad campaign is impossible.

Lets just say for the amount of money spent on "Shop Victoriously" there should be some measurable results or someone should be looking for a new Ad Agency.