- It's a great campaign and eBay should consider going with TBWA\Chiat\Day for their next campaign and dump BBDO, Worldwide. BBDO has had one hit campaign (IT) and 2 "stinkers" (The current one and last year's Express campaign) for eBay. They had a good thing going with the IT campaign but have missed the mark on the last two.
- Pay close attention to the ad and you will see the problem eBay is having with their Marketplace business and why this bet on "Shopping Victoriously" won't pay off.
- Hint - Think of the guy with the actual cash as an eBay Auction customer.
The world has passed eBay by. Customers want it and they want it now. More than 40% of eBay's core purchases are either BIN (Buy it Now) or FP (Fixed Price) eBay, is yearning for the good old days and they are gone.
The only way to save the auction business is to create an eBay Classic site and split off BIN,FP and Stores onto the New eBay. Then talk to the folks at TBWA\Chiat\Day about a new Ad campaign.