Last December, there was a promotional push announced by Gary Briggs, eBay CMO
"eBay Express is also getting a lot of coverage. Rosie O'Donnell spread the eBay Express message on The View recently, and she gave Nikon cameras to her lucky audience, courtesy of eBay Express. Similarly, Tyra Banks sent her audience home with iPods last Monday on behalf of eBay Express. On December 10th, our own Griff was interviewed in a USA Today Article about Holiday shopping where he had the opportunity to talk about Buyer Protection on eBay Express.
To complement all these celebrity spots, we continue to have a heavy presence in television to drive demand. Following our brand TV spots that began earlier in the fall, our holiday TV ads have been running on all major networks, including FOX, NBC, CBS, and ABC. These holiday-specific commercials have aired so far this season to the tune of 683 million impressions. If you haven't seen them yet, go to www.whatisit.com."Express is currently only available in the US, UK and Germany with no apparent plans to add additional countries.
I liked the concept behind Express but always believed it should have been a standalone site not connected to eBay -- a new fixed price marketplace to go after the web customer. Unfortunately it looks like it has been a major failure. Would eBay have been better off buying an existing site like Overstock.com, re-branding it as Express and then opening it up to eBay sellers to list their Fixed price items? I wonder.
I think Express has moved from a great idea to an eBay after thought.