Wednesday, August 22, 2007

Online Sellers! Help Has Arrived!

I am pleased to announce a new marketing relationship for My Blog Utopia and The Seller Evangelist. As you can see by checking out this blog I have begun promoting the E-Commerce Merchant Trade Association or ECMTA for short. I am very excited about this new relationship for several reasons:

  • It allows me to network with a larger group of online sellers, many of these companies and vendors I would not have access to otherwise. I usually sit here in my home office and communicate with the world by phone, IM and eMail (notice I didn't say Skype) but now I can participate in ECMTA's Forums, trade shows and Conferences. I'm always looking for new sources
  • ECMTA is an online trade association that reaches out to all online sellers both large and small and is not specifically geared to any one marketplace or vendor. This is especially useful as sellers expanding into multi-channel sales.
  • ECMTA helps the little guy. As a small online business it is difficult to grow your business by yourself. You often don't meet the requirements for vendor discounts and special offers but with a trade association like ECMTA, you now have access to all of those great offers.
The ECMTA, was launched as a response to a growing need in the marketplace. It has it origins in PeSA the Professional eBay Sellers Alliance, an organization of top Platinum and Titanium eBay Power Sellers, that was created to address the many issues sellers faced on eBay. PeSA organizers realized that the marketplace had changed and there was a growing need for a trade association that would reach out to all online sellers and provide access to the tools, connections and vendors that would help sellers grow their business.

Many smaller eBay sellers did not meet the requirements of PeSA membership but were anxious to be part of a trade association to help grow their businesses. Amazon sellers, Yahoo Store owners, and independent website owners were on their own when it came to expanding their business. Now, with ECMTA these business owners can take part in all of the benefits a trade association has to offer.

One of the benefits of my new marketing relationship with the EMCTA is that I can get you hooked up for less, if you sign-up with my invitation code ECM1435 (you can save $100 on your annual membership. (This is a limited time offer) Here are some of the benefits of membership.

I'm pleased to be a member of the EMCTA and I look forward to growing my association with this great organization. Many of you who know me personally, know I'm kind of a Lone-Wolf when it come to business and in retrospect that was not such a positive trait when it came to selling online. I regret not taking advantage of the resources and relationships that were available through membership with PeSA. Now that your small businesshas access to a trade association for your online business, don't make the same mistake I did.


billstuff said...

I understand your point, and worry sometimes myself that I may innocently and inadvertently get caught in eBay's crosshairs. I don't think Meg or anyone is necessarily manipulating the puppet strings, saying "Hey, let's go after the little guy who didn't do anything wrong." I think somehow their system of going after the bad guys needs to some fine tuning, but far be it from me to offer any advice because I don't know the system or how it works.

Here's what I will say to you and other eBay watchers. Find some former employees who worked in the trenches and find out their perspectives. We have an endless source of opinions from sellers like me. I'd like to know what goes on behind the doors in San Jose and see what the view is like from their side of the fence.

Randy Smythe said...

Unfortunately you can't get employees or former employees to go on the record, so instead you have to use their information as background.

Most current Manager level and above employees will tow the company line. Even off the record they won't open up. So its left to us to speculate. I know for a fact that many of the front-line employees are frustrated but they still want to keep their jobs.