Thursday, July 12, 2007

New eBay Stores Hub (Home Page)

Early this week eBay users began seeing a Stores link appear next to Express on the eBay header, as was promised by Bill Cobb at eBay Live! While some people believe this is "much ado about nothin'," it does mean a great deal to Store Sellers.

The fact that eBay is once again considering stores, as a vital part of their business, has brought a glimmer of hope back to Store Sellers. I see it as a sign that eBay is changing their perspective on stores. But, just having a link is not sufficient to prove that Stores are once again a focus for eBay -- a new Stores Hub is a step in the right direction.

I saw the new Stores Hub for the first time today. It is nothing to jump up and down about but it does look cleaner and more up-to-date. Just the fact that eBay has redesigned the Stores Hub shows that they are at least thinking about stores again. Maybe eBay Stores are no longer "The Red Headed Step-Child" of eBay (my apologies to any red-haired step children.) Of course, this could just be a PR move to placate Store Sellers (I'm so cynical.)

I like the direction they appear to be headed but I hope it doesn't stop here. While I still believe Stores should be a separate platform from CORE and include a shopping cart, I realize that is a major change and will take time. I would, at the very least, like to see a Stores marketing campaign directed at buyers not Sellers. This would prove to me that Stores are back in the mainstream thinking of eBay management. They would achieve a much greater ROI on a marketing campaign for Stores than they did for Express.

eBay should be the #1 online shopping destination in the world, not just the #1 Auction site. Help sellers create their own niche on the web and then give them the tools to promote their items. It certainly makes sense to me.

Just my 5 Cents!


Anonymous said...

I agree with what you're saying. I saw the new hub today, and in my opinion it should have been focused on buyers. It's trying to speak to both buyers and sellers on the same page. I believe sellers should have their own hub.

They keep clinging to auctions, because that is what got them here, but times change. I believe auctions are only useful for rare items. People I deal with want it yesterday.

Sue said...

"and include a shopping cart"

You seen what eBay India are doing? :-D