Monday, June 25, 2007

BuySafe and eBay Settle Trademark Lawsuit!

In November news came out that "BuySafe filed a lawsuit against eBay in U.S. District Court for trademark infringement on November 9, 2006. The dispute centers on eBay's new "Buy safely" section on the Item page and whether the term causes shoppers to confuse the section with the BuySafe service, which guarantees BuySafe-bonded items for up to $25,000 and displays "BuySafe seals" on eBay Item pages."

At the time, I felt not much would come from the lawsuit but I applauded BuySafe for vigorously defending their trademark. I learned while at eBay Live that the suit had recently been settled to the satisfaction of both parties. I spoke with BuySafe CEO, Jeff Grass, while at eBay Live and he told me he was satisfied with the outcome but could not comment further.

I am pleased to see that some kind of resolution was reached and that BuySafe was able to defend their trademark.