Saturday, June 30, 2007

Bear Stearns Report on the Long Tail

Here is just a snippet from the report on UGC (User Generated Content)

"User-Generated Content (UGC) Is Not a Fad . . .
Some investors remain skeptical that UGC is more than a passing fad. However, in our recent online video survey, UGC is the No. 1 and No. 2 most popular content category among men aged 18-34 (M18-34) and among all respondents, respectively. Moreover, if we define UGC as page views only from sites such as Myspace.com, Facebook.com, Youtube.com, Wikipedia.org, Blogger.com, and Digg.com (which is quite conservative), we estimate that UGC now accounts for 13% of total U.S. Internet traffic, up from 0%-1% in 2004. Based on these statistics, we submit that UGC is here to stay."

Here is the entire report. It is a PDF file