- eBay to Serve Targeted Ads Based on Users' Information
Well, it looks like my prediction of last Oct -- The Real Future of Ebay; After Their Recent Agreements with Yahoo and Google! -- is coming to fruition. eBay is now becoming a Product Search Portal and marginalizing their sellers. eBay management wants to control the buyer experience and it looks like they are moving away from relying on their GMV based business. In fact eBay looks like it wants to become "Google for Shoppers". Tough sell, because in order to do this they need to alienate the core of their marketplace business. I see this as a very bold gamble. I'll have to ask my stock analyst buddies if this move would be cheered by Wall Street or not.
- You Blog It, eBay Owns It (too), Says New User Agreement
"eBay has always claimed rights to auction descriptions, and in fact, it grants its affiliates permission to republish them. Now, in addition to content areas such as seller listings, feedback comments, "About Me" profile pages and discussion boards, eBay has numerous Web 2.0 content areas, allowing buyers and sellers to write reviews and guides and publish blogs and wikis. Not to mention videos embedded in eBay listings."
By being a member of eBay, users now grant eBay a content license that reads, "When you give us content, you grant us a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, sublicensable (through multiple tiers) right to exercise the copyright, publicity, and database rights (but no other rights) you have in the content, in any media known now or in the future."
So now even user's original content is free to eBay to do as they please. eBay uses that content to improve natural search and will soon be adding sponsored links to eBay, blogs, wikis, guides and My World pages. (This last statement is speculation on my part but is the logical conclusion to their current efforts)
- Make money by directing traffic to eBay.com
eBay has ramped up their efforts to get users to drive traffic to eBay by allowing sellers to get paid to drive buyers to their own listings. Note to Sellers: If you are going to drive traffic to anyone it should be your own WebStore not eBay. My suggestion, don't do eBay's work for them unless you want to stop selling actual product and just become an affiliate marketer. If you make money by selling a real product then take control of your business and move away from the control of eBay.
Note to Store sellers: If you have not begun to look for alternatives to eBay stores don't delay. You will still have access to the eBay marketplace through sponsored adds and core listings and Express (don't laugh) with EIF