It all started simply, with a blog post by Scot Wingo on his eBay Strategies blog, where he predicts a sizable fee increase for stores coming down the pike. What is different from this year’s possible increase to last years you might ask? The answer is Google and their PPA profile for AdWords. Now even a small seller can afford to advertise using AdWords with PPA (Pay Per Action)
The funny thing is just the rumor of a fee increase has caused such a stir that sellers are frantically searching for an off eBay solution. My take, even if eBay doesn’t follow through on a fee increase – which I think is inevitable – the mere idea that they would do this again, so soon, has forced sellers to realize that their long-term viability requires them to get off of eBay for all but their high velocity sales.