Thursday, February 15, 2007

BuySafe Sues eBay Over Trademark Infringement!

In today's Auctionbytes Newsletter Ina Steiner reports that "BuySafe filed a lawsuit against eBay in U.S. District Court for trademark infringement on November 9, 2006. The dispute centers on eBay's new "Buy safely" section on the Item page and whether the term causes shoppers to confuse the section with the BuySafe service, which guarantees BuySafe-bonded items for up to $25,000 and displays "BuySafe seals" on eBay Item pages."

While I don't believe the suit will actually accomplish much, eBay has been sued many times over the years and rarely loses; I do applaud BuySafe for vigorously defending their trademark. At some point one of theses suits is going to stick and eBay will be forced to play fair rather than use the power of their monopoly.

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