Monday, January 29, 2007

A Breath of Fresh Air at eBay UK

eBay UK today, announced fee changes for core listings effective March 1st 2007. You would expect the standard protests, etc. I looked at the changes as a positive move. Not just because they lowered fees but also because they stopped looking at every category as being part of the same bucket. Please check out the announcement. I keyed into the Media Category changes.

While I was selling on eBay, in the Media category, my greatest concern regarding eBay fees was the listing fee for my high volume, low margin, and low ASP product. If you look at the changes in Media fees on eBay UK, with this announcement, they have addressed some of these issues. They reduced listing fees and raised FVF in the Media Category because it’s the right thing to do. Okay (that was me interjecting some feeling) eBay generally doesn't make changes because it’s the right thing to do; they rely on metrics to move them in one direction or another.

The key point I gleamed from this announcement though, had less to do with fees and more to do with a change in operation by eBay. It appears they are starting to look at each category to find the ideal pricing to generate a vibrant, exciting marketplace. We can only hope this doesn't stop in the UK.