Wednesday, October 11, 2006

Is eBay's "Best Match" actually the "Best Choice"?

A story this morning from Information Week is getting a lot of attention. eBay announced on Oct. 9th that they would be introducing a new search feature for buyers called "Best Match" Esteban Kozak with eBay’s Finding team (why can't they just say search team) says "With Best Match, what buyers do on the site affects the order in which listings are displayed. In other words, if buyers running a particular search often end up viewing, bidding on, or buying, a certain type of item more often, this will be factored into our relevance calculations. These types of items might then display higher on the page in subsequent searches.”

My first impression is that this will have a limited effect on the Marketplace. As most sellers know, unless Best Match is a default search the number of buyers that will choose it is limited. So we will have to wait and see what the impact will be. While I don't agree with the introduction of this feature just before the 4th quarter buying season, I will reserve judgment on the feature until I can see how it works. It may be beneficial to sellers. I just don't know yet.