Wednesday, June 24, 2009

Worse Yet to Come for Retail?

Just my 15%

Monday, June 15, 2009

Shopping Engine "TheFind" gets UpFront with Information

If you are in Boston this week, for the Internet Retailer show (IRCE), make sure to stop by TheFind's booth #422 to hear about a new program for retailers.

The announcement won't be made until Tuesday, but I have some of the details, so since I'm already here in Beantown, I figured I would share them with you.

As the name implies, The Find will display merchant information UpFront within TheFind’s product search results, on a retailer’s own web site, and elsewhere on the Web, providing participating merchants with a way to get higher quality traffic, establish and reinforce their credibility, and improve their conversion rates.

Shoppers clicking on a retailer’s UpFront button will now easily be able to find store information such as:
  • Contact methods, including web form, email address, phone number and chat
  • Security, business and privacy certifications
  • Payment and shipping options, return and exchange policies, and other charges
  • Store locations and hours
  • Ways to connect with the store such as Facebook, Twitter, blog and email newsletter.
Here is a picture of what the UpFront results look like when you mouse over a listing on TheFind:
Click on the image to enlarge.

Basically all of the merchant's information in UpFront for the shopper to see before they click on the listing; increasing conversion.
UpFront is all about helping customers quickly find the critical information they need when shopping so they can get down to the business of choosing and buying products. “ said Siva Kumar, co-founder and CEO of TheFind. “Stores that make a commitment to putting their information upfront in as many ways as possible are paying close attention to the maturing expectations of online shoppers and are more likely to acquire loyal customers. Last month TheFind sent shoppers to over 100,000 different online stores, so we are very focused on providing ground-breaking tools like UpFront that support both shoppers and retailers, and improve today’s online shopping experience.”
Please visit to find out more about the UpFront program. For a limited time, the annual service fee for the program will be waived for qualifying merchants. Retailers can register for the UpFront program by visiting TheFind’s Merchant Center. or visit TheFind's booth #422 at IRCE. June 15th-18th

Just my 15%

Tuesday, June 09, 2009

A Few Moments With ColderICE in Atlanta

While in Atlanta for the Ecommerce Summit I spent a few minutes with John Lawson of ColderICE. 

Just my 15%