Saturday, February 14, 2009
Why eBay Will Have A Problem Being Amazon
If you don't change the perception of eBay in the world, consumers will still believe THIS is what eBay is all about.
eBay is part of popular culture and is known just as much for these types of "items for sale" as the hard to find product or great deals. If eBay is to grow they need to change the brand and that is not an easy thing to do.
Just my 15%