- By mid 2009 eBay sellers, large and small, will finally understand what the "New" eBay is. In 2008, eBay lost its mojo and there is really no getting it back, but I am hoping it will still be a viable alternative for a great many sellers. If new management comes on board mid-year, they won't return it to its former glory, but it should still be a very viable sales channel for many. If new management doesn't come on-board, eBay may be in for another rocky year.
- Large Auction sellers will expand off of eBay in 2009. Some of the larger eBay auction sellers will follow the lead of emovieposter, bargainland and aacsautographs, and launch their own independent auction sites. JayandMarie should follow their lead, but I don't know if Jay has enough desire left to make that dramatic a move.
eBay will still be the auction platform for the small to mid-size seller and a liquidation channel for large sellers. Also, adding an auction component to an existing website will start to get some traction in 2009. Auctions are still a viable business model for lots of items.
- Online sellers will become less dependent on marketplaces like eBay, Amazon and others. 2009 will be the year when many sellers hit their stride with their own websites. Many will concentrate much of their efforts on launching and growing their own websites, while using marketplaces for profitable incremental sales and to expand their reach.
- Small eBay Sellers will continue to migrate to sites like Etsy, Bonanzle and eCrater lessening their dependence on eBay. eBay will be part of their business but no longer all of their business. Hopefully there is still room for the small seller on eBay in 2009.
- As the big retailers struggle in a slowing economy the most nimble online sellers will find opportunities to exploit. There will be lots of inventory available at liquidation prices and even opportunities for smaller sellers to get access to that product without buying a truckload at a time. In fact there may arise consortiums of online sellers who join together to source large loads of liquidated product. Co-opetition will be the buzzword for 2009
Thursday, January 01, 2009
Happy New Year! Postive Thoughts for 2009
I've enjoyed the time to relax this past 2 weeks, I hope you haven't missed me too much. Originally I was going to write a 2008 year in review post, but thought nobody wants to relive that, we all know how bad 2008 was. A New Year's post is a time for optimism; even if it is only fleeting.
As I look at the rest of 2009 from the vantage point of this first day, I'm excited about what lies ahead for the online seller:
In 2009 the independent online seller will have many opportunities available for growth even in a slow economy. The lean and efficient operations will be able to take advantage of opportunities when they present themselves.
I'm looking forward to 2009.
Just my 15%