Tuesday, December 16, 2008
Buy.com Enters eBay's top 25 in Feedback
I was checking out SellerDome the other day and noticed that GlacierBayDVD had fallen out of the top 25 in feedback all the way down to #28. I guess I couldn't expect to stay there forever since I haven't sold on the site in close to 3 years.
I also noticed that Buy.com had moved into the top 25 at #21 in less than a year on the site. That is an impressive feat since Buy has never used the auction format and Fixed Price items usually don't see the same sales velocity. They are still a long way from Jack Sheng's eForcity, but who knows where they will be a year from now.
Buy is doing exceptionally well (by eBay standards) over the last 30-days, but their sales have been aided by many (loss leader) Daily Deals, so I'm not sure how profitable they are.
Earlier in the year, I was guessing that Buy might be considering leaving the eBay platform after the holiday shopping season, but based on their sales in the last 30 days, I would revise that guess, especially if the Daily Deal is directing a lot of traffic to their other items, which when I look at the numbers seems to be happening.
BTW, many eBay sellers are doing very well selling on Buy.com as an additional marketplace this holiday season (I plan to next year as well), so all-in-all it looks like Buy.com is having a pretty good year even in this bad economy.
Just my 15%