- 2008 - Amazon's Peak Order Day was Dec 15th with 6.3 million orders placed, which was up 17% over 2007's Peak Order day of Dec. 10th and 5.4 million orders. 17% growth Y/Y on the peak day is pretty impressive, especially in this economy.
It is interesting to note that Amazon's 2008 peak order day was so late in the season, only allowing 9 days for orders to arrive in time for Christmas. In 2007 the peak day was Dec 10th; in 2006 it was Dec. 11th and in 2005 it was Dec. 12th. Perhaps Amazon Prime had some impact on customers waiting until the 15th to order.
- On the peak day this season, Amazon's worldwide fulfillment network shipped over [5.6]million units up [44%] over 2007's 3.9 million orders. That growth is very impressive and the increase may have been favorably impacted by Amazon's FBA program where they warehouse and ship product for 3P merchants.
Friday, December 26, 2008
Amazon Touts "Best Ever" Holiday Season. Updated
Most of you know I am a huge fan of Amazon.com. I believe they had a very solid holiday season, but I have to chuckle a little about today's press release: Amazon.com's 14th Holiday Season Is Best Ever.
In reality, their sales could have been up 1% over last year (their previous best year ever) and that statement would still be accurate. Last year they said the same thing. Amazon.com Wraps Up Its 13th Holiday With Best Season Ever and the year before Amazon.com's 12th Holiday Season is Best Ever and ... well you get the picture.
So after we forgive the PR department for hyperbole, let's take a look at some of the numbers in light of the current economic news.
While these numbers are just a snapshot of Amazon's 4th quarter, they do show significant growth while the rest of ecommerce is contracting.
Now I'm just waiting for eBay's press release on their holiday season. :)
Just my 15%