Tuesday, November 25, 2008
The World Finally Understands!
I've been sharing my 15% about the decline of eBay for close to two-years now and it appears finally that the rest of the world is writing about it too. Ina Steiner had an interesting post this morning comparing eBay and Amazon traffic and the Silicon Alley Insider had this post about eBay's nearly 2-year decline in unique visitors.
IMO (In my opinion), the changes being made to eBay have marginalized the site and made it just another marketplace -- nothing is really special about it anymore. It is a bad copy of Amazon and now a bad copy of the classic eBay.
Instead of concentrating on what made eBay unique and special, management decided to innovate themselves into oblivion and well that experiment is failing miserably and the metrics show it -- finally the metrics show it.
According to Nielsen Online eBay's Unique Visitor numbers have declined since January of 2007 from a high of 62 million to the current level of 49 million. Since these numbers cover a nearly 2 year period of time, you can see it isn't the economy that is causing this decline.
I haven't just been bitching because the changes affected my business or that of my friends. The numbers say the changes aren't working. How long will it take before the BOD (Board of Directors) says enough is enough?
Just my 15%