- 30% off of an eBay purchase of $100 saves the consumer $30 (Through Microsoft Live's CashBack), but the seller gets the full $100.
- Sure eBay is buying customers, but eBay sellers will benefit. At least through Christmas.
Monday, November 10, 2008
eBay's Coupon Strategy!
It may just work!
While, I don't believe coupons are a viable long-term strategy for eBay or any online retailer for that matter, they certainly are going to be big this holiday season.
eBay just launched their holiday marketing campaign, which is heavily weighted towards coupons and Microsoft CashBack, following a trend on the Internet this holiday season.
According to ComScore, those shoppers "who earn more than $100,000, "the market meltdown has simply hammered their confidence. They're on pins and needles," he says. About 85% of those in this higher bracket agreed with the somewhat apocalyptic statement "I am more afraid about the economic future than ever before." This group is driving the increase to coupon sites, with 37% more of these shoppers using them than before."
So the wealthiest online shoppers are flocking to coupons sites for savings.
The nice thing about eBay's coupon program is that sellers don't have to discount their product, eBay, PayPal and Microsoft are paying the discounts.
This Christmas, coupons may just be the right strategy to get buyers in the door.
Just my 15%