Tuesday, October 28, 2008
Just One of Those Days!
One very important rule in blogging is to post regularly. If you only post occasionally you won't develop a loyal readership. I try and write at least one post every day, but sometimes I just can't find anything I'm interested in enough to give you my 15%. In fact, today I've started 3 separate posts and lost interest half-way through each of them. Nothing overly exciting.
So, I thought I would try something different today -- I want to hear your 15%.
I'm going out on a limb here asking for comments, so if you don't post anything I'm going to be a little embarrassed.
Here is the topic of the day: eBay announces holiday marketing plans.
Every year since 2002, eBay has had a coordinated holiday marketing campaign that included television -- some good, some bad -- at least they were trying. This year there is no television campaign, in fact I've not even heard of catalogs or direct mail this year. It appears the extent of eBay's holiday marketing efforts are what is listed in the press release.
If eBay is the place to find new in-season product at 30% or more off of MSRP, shouldn't they be shouting it from the mountain top? Or have they just written off this holiday season.
I'm interested in your 15%! If you think this is the correct approach, tell me why. I you think this is the wrong approach, I'm sure you will tell me why. Please read the press release and give me your 15% on their holiday plans.
I'll respond to your comments and we can have a nice little discussion.
Update: As a point of comparison here are Etsy.com's marketing plans for this holiday season.
Just my 15%