Monday, October 13, 2008

eBay CMO Mike Linton to Leave Early in 2009!

I received confirmation from eBay today, that CMO (Chief Marketing officer) Mike Linton will be leaving the company early in 2009. Mr. Linton has been in the position for a year.

I received this statement from eBay.
"Mike Linton will be leaving the company early next year. 

As part of our changes announced last week, marketing activities have been moved into the Buyer experience organization, led by Greg Fant. Mike will be helping with this transition and other projects for the next few months. This change helps focus all activities related to delivering a great buyer experience under one organization. 

eBay will continue to aggressively pursue marketing programs that drive buyer loyalty, retention and increased purchasing frequency. This fourth quarter, we are making significant investments to drive demand to help sellers succeed this holiday in a challenging economy."
Just my 15%

7 comments:

Dave White said...

And the bleeding continues.

tekgems said...

They must have spent all their money on Live.com cashback and can't afford a CMO any more.

Kevin Harmon said...

I met Mike at the last e-comm forum for the big sellers. Bill Cobb sat him down next to me and said "This is Mike. He's new here. Tell him everything he needs to know about selling on eBay"

I found Mike to be a really good guy, and I'm sad he's going.

I wonder what this means for eBay in terms of advertising in Q4? I haven't heard a thing.

-Kevin

ms.pat said...

LOL - seems to me they're driving buyers away from the site. Enhancing buyers experience really translates into - making Ebay more revenue!

Mark said...

Ebay continues to sink into oblivion. It's painful to watch. Step by step the actions of mgmt shows how desperate they are to find something that works. They'd have better luck trying to find a needle in the haystack.

BMX said...

I believe ebay's marketing strategy will just be to buy more GOOG advertising.

If you want to see something funny, type in 'FAKE PURSE' on a google search.

Look who's #1 at the top of the advertising.

hahaha

This is the CORE problem at ebay. Perhaps I should write up an article.

Tony P. said...

eBay will continue to aggressively pursue marketing programs that drive buyer loyalty, retention and increased purchasing frequency. This fourth quarter, we are making significant investments to drive demand to help sellers succeed this holiday in a challenging economy."

What the hell does this mean? Why can't these buttheads speak English, just once? I know what it means, I just don't know what IT means!

"significant investments" BS.

Anyone else saw those TV ads for Buy.com? I haven't seen one for a month or so, but due to how they were presented, I can't be sure. HUH?

I was watching the Comedy channel and during a commercial break the words BUY.COM appeared for maybe 5 seconds. Black background, white letters. That's all.

What'd that cost them? Maybe $100K?? Now take ebay (please!), sitting there with a few billion to burn and their collective asses would squeek if a dollar-bill pop out.

Since everyone knows that Target has the best advertising, ebay should just steal one of their ads and photoshop the ebay logo into it.

Okay, so ebay would get sued, but it would be a great ad, get lots of attention and prolly end up being a whole lot cheaper than any of their prior POS ads.