- Technical problems: eBay's own Turbo-Lister software was not ready for the new 30-day listing format, at the time of launch. [According to the Announcement board this was resolved later in the day on the 16th.]
- Wait and see: Sellers are very cautious these days and want to see how the new format works before they jump in.
- Testing, testing, Testing: I've seen a number of tests using 3, 7, 10 day FP listings as well as Free Shipping on 30-day listings, but very few sellers have committed to anything yet.
- Sellers are not dumb. They realize that until CORE gets flooded with listings, there store inventory will still get exposure and they pay less to sell in stores, than they would with the new format.
- Many sellers have just moved on. They are sticking with what they know works on eBay and putting all of their energy into other marketplaces or their own websites.
Thursday, September 18, 2008
eBay's 30-Day Fixed Price Format -- Success or Failure?
It is still too early to tell if the new 30-day Fixed price format is a success or a failure, but as of today, it looks like it is slow going.
According to Medved, listings are just north of 17 million which is 2 million more than before the launch, but that number seems to be lower than expected -- at least from analysts who have contacted me and asked "why the reluctance from sellers" to adopt the new format.
So why hasn't this new format taken off?
This is going to be very interesting to watch because eBay can't afford to wait this out. If their metrics don't improve they are in trouble and if they can't get sellers to adopt this new format, it will be a difficult Q4
Just my 15%