Tuesday, September 23, 2008

The Aussies, Know How To Get Stuff Done.

As I was getting ready for my day on the links, I took one last pass at the news to see if there was anything interesting to write about and low-and-behold this post on Tamebay showed up on my RSS reader: Third party ads removed from eBay Oz after member complaints

Earlier in the week, Ina Steiner at Auctionbytes had posted that sponsored ads were now showing up on seller listings at eBay Australia. This has been a concern of sellers for many months; wondering when this would actually happen. You can imagine the outrage in the seller community, but the Aussies don't take things sitting down, they are very active in trying to right perceived wrongs.
Earlier in the year they helped overturn eBay Australia's PayPal only policy and they have once again been successful in getting a reversal of this recent eBay change, at least in this instance.

In this case they used their heads and rather than just attacking eBay directly for putting sponsored ads on the listing pages they went directly to the advertiser, According to Tamebay;"And so some canny eBayers began to complain, not to eBay, but to Foxtel:
Send your complaint to Foxtel. If eBay stick their head in the sand about this, Foxtel certainly won’t, especially if they get lots of negative publicity about their product.
wrote one poster on the Australian PowerSellers Board. And that worked. Members who had complained directly to Foxtel received this email from their Corporate Affairs Co-ordinator:
These ads were placed on eBay by a third party, and it was never FOXTEL’s understanding that they would be placed in this way. We have asked that they be removed immediately."
Are you surprised that those ads no longer show up on item listings? Now of course they can certainly find another advertiser, but once the press gets this story, why would another advertiser want to risk the bad press. Sellers in the US can learn a few things from our brothers and sisters "Down Under" - don't stand for changes to eBay that are detrimental to your business.


Just my 15%

3 comments:

bonni said...

Foxtel has an actual grasp of public relations. This, of course, is something that eBay does NOT have. EBay just goes merrily about alienating their sellers time and time and time again, with no regard whatsoever as to what effect it's going to have in the long run.

This is just one more thing in the long list of stupid and thoughtless crap that eBay has pulled on us. The camel's back WILL break. It's only a matter of time.

Stefan said...

Aussie aussie aussie, oi oi oi!

Anonymous said...

We need to launch a similar campaign against the Diamond PowerSellers.

To hell with boycotting eBay, boycott Buy.com and any other Diamond seller that gets an unfair advantage.